In the late 1980s General Motors tried to breathe new life into Oldsmobile by marketing the car as “not your father’s Oldsmobile.”
Years later Dove has taken the opposite approach,and embraced that they are and always will be linked to the beauty products your mother, your grandmother or any other important woman in your life uses.
A new survey from the beauty brand has the numbers to show that this marketing strategy fits with beauty habits women form when they are young and may keep throughout life.
