Dr. Hordge-Freeman was quoted in the USA Today article: ‘This is your mama’s brand, Dove Says.’
In the late 1980s General Motors tried to breathe new life into Oldsmobile by marketing the car as “not your father’s Oldsmobile.” Years later Dove has taken the opposite approach,and embraced that they are and always will be linked to the beauty products your mother, your grandmother or any other important woman in your life uses. A new survey…
